EA FIFA 16: FIFARO
"Look at this football, it's amazing..." goes the opera song in this spot from Traktor to mark a new phase of FIFA.
Credits
powered by
- Agency Wieden+Kennedy Amsterdam/Netherlands
- Production Company Traktor
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Credits
powered by
- Agency Wieden+Kennedy Amsterdam/Netherlands
- Production Company Traktor
- Editing Company Final Cut
- Editor Edward Line
- Art Director Vasco Vicente
- Copywriter Evgeny Primachenko
- Copywriter Andrew Dobbie
- Agency Producer Elissa Singstock
- Agency Producer Joe Togneri
- Executive Creative Director Mark Bernath
- Executive Creative Director Eric Quennoy
- Director Traktor
- Creative Director Alvaro Sotomayor
- Creative Director Craig Williams
- Creative Director David Smith
- Post Producer Anandi Peiris
- Sound Designer Raja Sehgal
- Sound Designer Raja Sehgal
- Music
- Telecine
- Telecine Kai Van Beers
- Telecine
- Audio Post
- Flame
- Flame Alex Lovejoy
Credits
powered by
- Agency Wieden+Kennedy Amsterdam/Netherlands
- Production Company Traktor
- Editing Company Final Cut
- Editor Edward Line
- Art Director Vasco Vicente
- Copywriter Evgeny Primachenko
- Copywriter Andrew Dobbie
- Agency Producer Elissa Singstock
- Agency Producer Joe Togneri
- Executive Creative Director Mark Bernath
- Executive Creative Director Eric Quennoy
- Director Traktor
- Creative Director Alvaro Sotomayor
- Creative Director Craig Williams
- Creative Director David Smith
- Post Producer Anandi Peiris
- Sound Designer Raja Sehgal
- Sound Designer Raja Sehgal
- Music
- Telecine
- Telecine Kai Van Beers
- Telecine
- Audio Post
- Flame
- Flame Alex Lovejoy
To mark the release of EA's latest FIFA title for 2016, agency Wieden+Kennedy Amsterdam has created another action-packed film for the premium gaming company once again laden with talent.
Starring athletes Leo Messi, Sergio Agüero and Alex Morgan with special appearances from Kobe Bryant and Pele, the spot focusses on skill and on-field expression in the quest for playing beautiful and there're some serious moves on display.
The theme pits the game as an opera with the sound for the piece set to a specially rewritten, football-based version of the famous Aria from the Barber of Seville. The film is directed by Traktor and the Play Beautiful campaign launches globally from this week.
Connections
powered by
- Agency Wieden+Kennedy Amsterdam
- Editing Company Final Cut
- Production Traktor
- Agency Producer Elissa Singstock
- Agency Producer Joe Togneri
- Copywriter Evgeny Primachenko
- Creative Director Alvaro Sotomayor
- Creative Director Craig Williams
- Creative Director David Smith
- Director Traktor
- Editor Edward Line
- Executive Creative Director Mark Bernath
- Executive Creative Director Eric Quennoy
- Post Producer Anandi Peiris
- Audio Post Grand Central Recording Studios
- Flame Alex Lovejoy
- Music MassiveMusic
- Sound Designer Raja Sehgal
- Telecine Jean Clement
- Telecine Kai Van Beers
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