Rudimental: I Will For Love

Young directing duo I Owe Youth follow up their previous promo, Rumour Mill, for UK dance act Rudimental with this powerful and highly topical promo.

Produced by Caviar the video is inspired by the real story of a young Mexican boy
named Antonio Alacron and his family who decide to make the 1000-mile journey into the USA to try to secure a better life.

Speaking about the promo the directors say: "The film is well rooted in the current global issue of immigration which has dominated our news over the recent months. We wanted to shoot something that fitted well with their message of love for humanity and hope from hopelessness."

Not only does this video evoke a haunting reminder of the European crisis, the biggest since World War II, along with the Mexican refugees that feature, but also of people trying to escape persecution and poverty all over the world.