H&M: I, Beckham
Kevin Hart is the natural person to play David Beckham in a biopic as this spot by adam&eveDDB proves.
Credits
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- Production Company Sonny
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Credits
powered by
- Production Company Sonny
- Editing Company Marshall Street Editors
- Editor Tim Thornton–Allan
- Director of Photography Ben Seresin
- Agency Producer Ben Sharpe
- Executive Creative Director Richard Brim
- Executive Producer Helen Kenny
- Head of Production Anthony Falco
- Director Fredrik Bond
- Producer Alicia Richards
- Creative Director Feargal Balance
- Creative Director Patrick McClelland
- Post Producer SJ SJ O'Mara
Credits
powered by
- Production Company Sonny
- Editing Company Marshall Street Editors
- Editor Tim Thornton–Allan
- Director of Photography Ben Seresin
- Agency Producer Ben Sharpe
- Executive Creative Director Richard Brim
- Executive Producer Helen Kenny
- Head of Production Anthony Falco
- Director Fredrik Bond
- Producer Alicia Richards
- Creative Director Feargal Balance
- Creative Director Patrick McClelland
- Post Producer SJ SJ O'Mara
Global fashion retailer H&M continues its work with spokesperson David Beckham in this comedic campaign created by adam&eveDDB.
Featuring US comedian and film star Kevin Hart, the spot sees Hart shadowing Beckham in preparation to play him in a fictional movie titled I, Beckham.
The trailer (below) released last week was created to promote the brand's Autumn/Winter collection.
Fredrik Bond directs the piece through Sonny. To find out more about the collection and what it was like to film the promo, join the discussion using #SelectedByBeckham.
Connections
powered by
- Agency adam&eveDDB
- Editing Company Marshall Street Editors
- Production Sonny
- Agency Producer Ben Sharpe
- Creative Director Patrick McClelland
- Creative Director Feargal Balance
- Director Fredrik Bond
- Director of Photography Ben Seresin
- Editor Tim Thornton–Allan
- Executive Creative Director Richard Brim
- Executive Producer Helen Kenny
- Head of Production Anthony Falco
- Post Producer SJ O’Mara
- Producer Alicia Richards
Unlock this information and more with a Source membership.
