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Umpqua Bank – Umpqua Bank: The Seed And The Moon

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The city is often described as the urban jungle, a concrete mass of buildings and developments.

takes this idea one step further in a new spot for Umpqua Bank, which sees what effect one tree can have on a city.

The three-minute-animation helmed by s of Nexus, documents the fall of one tree, following as its seeds disperse and populate the city - providing ample opportunity for growth and fertilisation.

The modern day fairy tale uses the gentle soft sounds of Icelandic post-rock band Sigur Rós and Douglas Malloch's Good Timber poem to guide the viewer.

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