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GrabTaxi – GrabTaxi: Super Easy Life

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Not much of a morning person? Saatchi & Saatchi Thailand has just the trick in this first ad from the agency for app client GrabTaxi. Created to promote the seamlessness of the service and effortless living, the film sees a man get groomed by a nutty invention attached to his bed in entertaining fashion.

“With the existing lifestyle of Thai people whose lives revolve around their Smartphone device, GrabTaxi’s service surely has great potential to flourish within the Thai market. We’re super excited and had a lot of fun developing this campaign,” says executive creative director Golf Nuntawat Chaipornkaew.

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