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Lotto: #PleaseNotThem Noel/Vinnie

Imagine a world where fun was controlled and Noel Edmonds had the right to break up all house parties. Disastrous!

by Shots on 14^th October 2015

This article was created before we re-designed Shots – it may look a little strange or not have the same features as new articles. If you see something particularly wacky, please let us know on shots@extremereach.com

Lotto – Lotto: #PleaseNotThem Noel/Vinnie

Credits

Production Company Biscuit Filmworks UK

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Credits

Production Company Biscuit Filmworks UK
Post Production The Mill London
Editing Company Work Editorial
Post Production 750mph
Artist Noel Edmonds
Editor Saam Hodivala
Art Director Jeremy Tribe
Copywriter Clark Edwards

Copywriter Tim Riley
Director Jeff Low
Producer Matt Towell
Creative Director Alex Grieve
Creative Director Adrian Rossi

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Following the success of The National Lottery's #PleaseNotThem series, AMV has released two follow-up spots starring Noel Edmonds and Vinnie Jones.

Helmed by Jeff Low, the new ads contain many of the same gags as the previous caigns.

Noel (above) imagines what it would be like if he won the lottery. He'd like to spend his winnings on chaperoning ALL house parties. Equipped with his Mr Blobby-inspired swat team (who's acronym is FAIR), the former lottery TV presenter can be seen disrupting the nation and controlling fun.

While Vinnie (below) takes his hardman image one step further and wants to see a "world powered by anger..." His plan is the Agrotron, a device that converts anger into electricity and challenges other energy efficient methods.

Click here for an interview with director Jeff Low.

Connections

Agency AMV BBDO
Editing Company Work Editorial
Post Production The Mill London
Post Production 750mph
Production Biscuit Filmworks UK
Art Director Jeremy Tribe
Copywriter Clark Edwards
Copywriter Tim Riley
Creative Director Adrian Rossi
Creative Director Alex Grieve
Director Jeff Low
Editor Saam Hodivala
Producer Matt Towell
Noel Edmonds

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