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Paris-based advertising agency BETC has announced the appointment of Alasdhair Macgregor Hastie as VP ECD international clients. Prior to the appointment Hastie spent time as CCO of Paris-based Being/TBWA working on the launch of the Datsun brand for Nissan in Asia. During his career he has worked with international clients including P&G, Nestlé, Unilever, Coca-Cola, Nissan, Jeep, Fiat, and Chrysler among others. His film for Come4 was among the most awarded films globally as rated by the Gunn Report in 2014.
