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London-based advertising agency McCann London has bolstered McCann LIVE, its digital and social offering, by hiring Irina Kondrashova as strategy director and the BBC’s Chris Hamilton in the new role of editorial director. In her new role Kondrashova will lead the company’s integrated strategic services and is part of the planning team working across L’Oreal Paris, Microsoft and Zurich. Hamilton will lead the agency’s data-powered, agile storytelling services across the McCann portfolio of brands.
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