Loaded Content launches

Sydney-based Plaza Films has launched Loaded Content – a production company that combines interactive video technology, production and guaranteed distribution.

Co-founded by Peter Masterton and Caroline David (pictured), the company is dedicated to producing great content and distributing it to the right target audience. Plaza Film’s roster of directors are represented by Loaded Content, but new directors Paul Goldman, Crystal Moselle and Toby Morris were also signed recently. “It’s a platform to create as well as market,” concludes co-founder Masterton.