Nike: Snow Day
Steve Rogers sees in the ultimate snow day in this ice-cold spot through Wieden+Kennedy.
Credits
powered by
- Agency Wieden+Kennedy Portland/United States of America
- Production Company Biscuit Filmworks
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Credits
powered by
- Agency Wieden+Kennedy Portland/United States of America
- Production Company Biscuit Filmworks
- Editing Company Joint Editorial
- Visual Effects The Mission Studio
- Editor Peter Wiedensmith
- Director of Photography Alwin Kuchler
- Art Director Lee Jennings
- Copywriter Brock Kirby
- Agency Producer Ben Grylewicz
- Agency Producer Jeff Selis
- Executive Creative Director Mark Fitzloff
- Executive Creative Director Joe Staples
- Executive Producer Holly Vega
- Executive Producer Dana Balkin
- Executive Producer Shawn Lacy
- Director Steve Rogers
- Producer Jay Veal
- Creative Director Chris Groom
- Creative Director Stuart Brown
Credits
powered by
- Agency Wieden+Kennedy Portland/United States of America
- Production Company Biscuit Filmworks
- Editing Company Joint Editorial
- Visual Effects The Mission Studio
- Editor Peter Wiedensmith
- Director of Photography Alwin Kuchler
- Art Director Lee Jennings
- Copywriter Brock Kirby
- Agency Producer Ben Grylewicz
- Agency Producer Jeff Selis
- Executive Creative Director Mark Fitzloff
- Executive Creative Director Joe Staples
- Executive Producer Holly Vega
- Executive Producer Dana Balkin
- Executive Producer Shawn Lacy
- Director Steve Rogers
- Producer Jay Veal
- Creative Director Chris Groom
- Creative Director Stuart Brown
Nike gives a cold reception in this new spot from Wieden+Kennedy Portland starring some of its world-class athletes on the ultimate Snow Day.
Watch as football favourites Rob Gronkowski and Ndamukong Suh lead a team of peers through harsh conditions to a local tackle game against an opposing group who are ready to rumble in the cold.
The ad is shot by Biscuit Filmworks director Steve Rogers and kicks off the brand's #GetOutHere campaign that will see an extensive search to find the 48 most weather-defying athletes to compete in the Get Out Here Challenge, the ultimate cold-weather training experience, to be held in Chicago the week of 8 December 8 2015.
For the first time, Nike has added a function on its online store to allow consumers to search by weather conditions for gear this winter including: Freezing, Cold, Cool and Dark. Snow Day aired during Thursday Night Football in the US on 29 October.
Connections
powered by
- Agency Wieden+Kennedy Portland
- Editing Company Joint Editorial
- Production Biscuit Filmworks
- Visual Effects The Mission Studio
- Agency Producer Ben Grylewicz
- Agency Producer Jeff Selis
- Art Director Lee Jennings
- Copywriter Brock Kirby
- Creative Director Chris Groom
- Creative Director Stuart Brown
- Director Steve Rogers
- Director of Photography Alwin Kuchler
- Editor Peter Wiedensmith
- Executive Creative Director Mark Fitzloff
- Executive Creative Director Joe Staples
- Executive Producer Shawn Lacy
- Executive Producer Dana Balkin
- Executive Producer Holly Vega
- Producer Jay Veal
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