Parker Dairies: Deliveries Before Dawn

Delivering milk is a dying trade... but perhaps there's a reason for that.

It might be the anti-social working hours; the fact that they're competing with multistore franchises or maybe it's just the constant smell of milk that puts some people off the job.

Directors Chris & Ben suggest a different, slightly more sinister reason.

In line with Halloween, the East London milkmen at Parker Dairies have created a mockumentary about their daily work schedule.

While the spot may seem initially normal, it soon emerges that it takes a certain type of person to become a milkman...

It's worth watching the spot a second time round to spot some of the more unsettling clues planted throughout.