Macy's: The Wish Writer
Macy's and JWT New York continues its Believe campaign with this year's wish-fulfilling offering.
Credits
powered by
- Agency J. Walter Thompson (JWT) New York/United States of America
- Production Company SMUGGLER
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Credits
powered by
- Agency J. Walter Thompson (JWT) New York/United States of America
- Production Company SMUGGLER
- Music Yessian Music/New York
- Editing Company Rock Paper Scissors
- Post Production The Mill Los Angeles
- Art Director Jordan Young
- Copywriter Justin Pedone
- Copywriter Carl Mallia
- Agency Producer Chad Utsch
- Agency Producer Erika Dutton
- Executive Creative Director Andy Carrigan
- Executive Creative Director Jon Zast
- Executive Producer Mary Ellen Verrusio
- Chief Creative Officer Adam Kerj
- Head of Production Jennifer Usdan McBride
- Director Filip Engstrom
- Creative Director Matt Zavala
- Creative Director Dominic Al-Samarraie
- Creative Director Karl Ackermann
- Head of Integrated Production Lisa Setten
- Global Chief Creative Officer Matt Eastwood
Credits
powered by
- Agency J. Walter Thompson (JWT) New York/United States of America
- Production Company SMUGGLER
- Music Yessian Music/New York
- Editing Company Rock Paper Scissors
- Post Production The Mill Los Angeles
- Art Director Jordan Young
- Copywriter Justin Pedone
- Copywriter Carl Mallia
- Agency Producer Chad Utsch
- Agency Producer Erika Dutton
- Executive Creative Director Andy Carrigan
- Executive Creative Director Jon Zast
- Executive Producer Mary Ellen Verrusio
- Chief Creative Officer Adam Kerj
- Head of Production Jennifer Usdan McBride
- Director Filip Engstrom
- Creative Director Matt Zavala
- Creative Director Dominic Al-Samarraie
- Creative Director Karl Ackermann
- Head of Integrated Production Lisa Setten
- Global Chief Creative Officer Matt Eastwood
Macy’s eighth annual Believe campaign launches this week with a new film, The Wish Writer, which teaches children the importance of giving back to others during the holiday season. Created by J. Walter Thompson New York and directed by Smuggler's Filip Engstrom, the three-minute film follows the journey of a little girl and her brother as they discover the power of kindness and generosity, with the help of a magic pencil.
In addition there is also the Macy’s Wish Writer; an interactive stylus and app, featuring a series of games to teach children about the importance of kindness and generosity, while also providing a way to write the most magical letters to Santa. The Wish Writer stylus will be available for purchase at approximately 600 Macy’s stores and on macys.com.
Connections
powered by
- Agency J. Walter Thompson (JWT) New York
- Editing Company Rock Paper Scissors
- Music Yessian Music/New York
- Post Production The Mill Los Angeles
- Production Smuggler
- Agency Producer Chad Utsch
- Chief Creative Officer Adam Kerj
- Copywriter Justin Pedone
- Creative Director Karl Ackermann
- Director Filip Engstrom
- Executive Creative Director Jon Zast
- Executive Creative Director Andy Carrigan
- Global Chief Creative Officer Matt Eastwood
- Head of Integrated Production Lisa Setten
Unlock this information and more with a Source membership.
