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Lloyds Bank – Lloyds Bank: To the Stars

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Lloyds Bank has launched a new TV ad to show that finding the ideal gift this Christmas is easier than ever, thanks to the bank’s partnership with Apple Pay.

Created by RKCR/Y&R and helmed by The Sweet Shop's Mark Albiston, the spot follows the story of a little girl who decides that a star would be the perfect gift for her mum. She soon realises she faces an impossible task but finds a suitable alternative when shopping with her dad, who buys it using his iPhone with Lloyds Bank and Apple Pay.

The spot is currently airing on TV, online and VoD as part of a £4 million deal. RKCR/Y&R is also producing an illustrated children’s book that will be available for all Lloyds Bank customers as a free-to-download ebook via iTunes.  

 

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