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Need For Speed – Need For Speed: Tonight We Ride

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To celebrate the upcoming release of video game racing franchise Need For Speed's reboot, Wieden+Kennedy Amsterdam has created this global campaign.

Using in-game footage, the high-octane trailer is aptly accompanied by a new arrangement of Coolio's Gangsta’s Paradise track, beautifully blended with dialogue from cult 1960s' counterculture film The Wild Angels and delivered by the one and only Peter Fonda.

The campaign is being supported globally by social activations.

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