JBL: CordFail Effect
A simple headphone cable cord causes untold trouble in this funny spot for JBL via BBH and Smuggler.
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Created by BBH New York this comical spot for headphone manufacturer JBL sees the most innocent of accidents take a Butterfly Effect-esque turn creating chaos in its path.
Produced by Smuggler and helmed by Guy Shelmerdine the commercial is the latest in the #CordFail campaign that highlights the trouble that cables can create.
The work is being supported through social media using the #CordFail hashtag and will feature five Vine stars reenacting the calamity.
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- Agency Bartle Bogle Hegarty (BBH) New York
- Editing Company Work Editorial, New York
- Grade Sixteen 19, New York
- Music Q Department, New York
- Production Smuggler
- Sound Design Sound Lounge, New York
- Art Director Daniel Burke
- Chief Creative Officer Ari Weiss
- Colourist Mark Gethin
- Creative Chairman John Patroulis
- Director Guy Shelmerdine
- Director of Photography Sebastian Pfaffenbichler
- Editor Cass Vanini
- Executive Creative Director Gerard Caputo
- Executive Producer Patrick Milling Smith
- Executive Producer Brian Carmody
- Executive Producer Allison Kunzman
- Producer Grace Bodie
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