Creed: I Fight For

The first directed film from Michael B. Jordan shows the actor getting into shape for his upcoming role in movie, Creed.

Created in partnership with Rec Room and Warner Brothers, a fictional boxer takes us through a day of training and slices of his life to preview the movie where Apollo Creed’s son is trained to fight by Rocky Balboa.

Despite successfully promoting the movie, the online spot doesn’t include any footage from the film itself and instead functions more as motivation to train. The piece includes people and places from Jordan’s own life to convey the message such as parents, friends, family, the gym he actually trained in for the role, as well as his own house and neighborhood in the Hollywood Hills.