TurboTax: Absolute Zero; Simple Questions; W-2

TurboTax – TurboTax: Absolute Zero; Simple Questions; W-2

Credits

Agency Wieden+Kennedy Portland/United States of America
Production Company SMUGGLER

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Credits

Agency Wieden+Kennedy Portland/United States of America
Production Company SMUGGLER
Editing Company MacKenzie Cutler
Visual Effects Joint Editorial
Editor Erik Laroi
Director of Photography Manel Ruiz
Art Director Joe Albert
Copywriter Jason Turner

Agency Producer Mark Fitzloff
Agency Producer Erika Madison
Executive Creative Director Mark Fitzloff
Executive Creative Director Joe Staples
Executive Producer Shannon Jones
Director Randy Krallman
Producer Ian Blain
Creative Director Max Stinson

Creative Director Scott Kaplan
Creative Director Erik Fahrenkopf
Post Producer Sasha Hirschfeld
Telecine

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We all know online tax forms are hardly the most exciting thing in the world, but they don't have to be a burden according to a new campaign for the TurboTax brand that sees ordinary people aided by geniuses to carry out the task with ease.

Opening on men puzzled by what they see on their smartphones, the overachieving scholars arrive at each scene to demonstrate that, actually, using TurboTax can make the task a breeze.

Theoretical physicists Dr. Michio Kaku and Dr. James S. Gates, Jr. as well as Nobel Laureate Dr. George Smoot show how simple it is to square up in Randy Krallman's funny spots created through Wieden+Kennedy Portland.