Nissan Navara: Tough As Always, Smarter Than Ever

Nissan Navara – Nissan Navara: Tough As Always, Smarter Than Ever

Credits

Agency TBWAG1/France
Production Company SMUGGLER

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Credits

Agency TBWAG1/France
Production Company SMUGGLER
Editor Thierry Hoss
Director of Photography Justin Brown
Agency Producer Guillaume Faurel
Executive Creative Director Nick Cooper
Creative Fabio Abram
Creative Braulio Kuwabara

Director Tristan Patterson
Producer Olivier Tahon
Producer Jeri?me Rucki
Post Producer Jean Marc Raygade
VFX Supervisor Mathieu Caulet

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To celebrate the launch of the new Nissan Navara NP300 pick-up truck, French advertising agency TBWAG1 has created this action-packed campaign.

Produced by Smuggler and helmed by Tristan Patterson, the lead spot follows a convoy of the all-rugged trucks on a journey to an old abandoned factory. At first, the viewer is led to believe the trucks are on a demolition mission when in reality they are there to create something new.

The spot, which is supported by three Work Hack spots, was created to showcase the vehicle’s sophistication and the latest driver assistance technologies - turning it into the ultimate pick-up for both work and leisure.