Museum of Moving Image: Branded Dreams
How would you feel if your dreams could be penetrated by global brands? Studio Smack & Supergoober do the honours.
Credits
powered by- Director Studio Smack
In a world where brands fight for our attention with every waking hour, the last safe place is in our dreams when we go to sleep. But what if global companies like Coca-Cola could crowbar in on our subconscious minds to drip-feed information to our beds?
While studies suggest it could be possible for the unthinkable to happen in the future, for now, we're safe in the small hours with pure unaffected thoughts. But Supergoober's latest signing, Studio Smack, has created a serene and surreal short to whet the appetite for what could one day become a limitless world of possibilities for Adland.
In the thought-provking film the events are manipulated by a brand we all know as a major player on the global scene and the Dutch animation house incorporates the unmistakable identity to illustrate the point with slick design and flair.
Connections
powered by- Director Studio Smack
Unlock this information and more with a Source membership.