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LG Electronics – LG Twin Wash: Divide & Conquer Laundry

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Electronics manufacturer LG channels its inner West Side Story with a stylish spot created by Hill Holliday.

Produced by MJZ and directed by Carl Erik Rinsch the ad promotes the brand's new TWIN Wash Pedestal Washer which allows both delicates and regulars to be washed at the same time.

 

 

As well as the spot, the agency enlisted Broadway choreographer Joshua Bergass and Jim Henson Workshop puppeteer Michael Schupbach to produced a live-action show featuring giant items of clothing doing battle in New York's Times Square.

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