Northridge wins promotion

BMB has boosted its senior team and strategy offering by promoting Tamsin Northridge to the role of head of planning. In the new role Northridge, who prior to the promotion was planning director, will lead strategy and planning across all BMB clients, including Yorkshire Tea, Dairylea and Homebase. Northridge takes over the day-to-day running of the planning department from planning partner David Bain, who will take a more part-time role at the agency, leading and working on individual projects.