Panini America: Simon Says
NBA star Kevin Durant does exactly what he's told in this fantasy ad to promote Panini's Who Do You Collect? line.
Credits
powered by
- Post Production Conscious Minds
- Editor Peter Garriott
- Director of Photography Julian King
- Copywriter Michael Bishop
- Copywriter Jonathan Green
- Executive Producer Blake Heal
- Director Julian King
- Director Jonathan Green
- Producer Jeff Keith
- Creative Director Cameron DeArmand
- Colourist Jeremy Ian Thomas
- Partner Blake Heal
Credits
powered by
- Post Production Conscious Minds
- Editor Peter Garriott
- Director of Photography Julian King
- Copywriter Michael Bishop
- Copywriter Jonathan Green
- Executive Producer Blake Heal
- Director Julian King
- Director Jonathan Green
- Producer Jeff Keith
- Creative Director Cameron DeArmand
- Colourist Jeremy Ian Thomas
- Partner Blake Heal
Los Angeles/Portland-based creative agency Conscious Minds has launched a collaboration with Panini America, the exclusive trading card partner of the NBA as they looked to leverage the Association’s superstar Kevin Durant’s new role as a global league spokesman for the brand and its newest extension of Panini’s “Who Do You Collect” campaign.
The spot marks the introduction of Durant as spokesperson for the company and sees the Oklahoma City Thunder star’s prowess amplified on the court by the imagination of a young fan, Simon. The work is directed by Jonathan Green and Julian King.
Connections
powered by
- Agency Conscious Minds
- Post Production Conscious Minds
- Production Conscious Minds
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