Y&R Mexico names CEO

Y&R Latin America has announced the appointment of Hector Fernandez as CEO of Y&R Mexico. In his new role Fernandez, who was formerly co-CEO and executive creative director at Publicis Mexico, will be responsible for leading the agency, partnering with CCO Saul Escobar, who joined in November of last year. During his career Fernandez has worked with clients including Volkswagen, Mattel, Pepsi, Frito-Lay, Mercedes-Benz, Telcel, BMW, FedEx, Campbell’s, ESPN, Nestle and Jeep.