MullenLowe unveils new global identity
Network rebrands to reinforce position as global creative boutique.
International advertising agency network MullenLowe Group, formed in May 2015, from the merger of IPG agencies Mullen in the US with global creative network Lowe and Partners, has released a new global identity.
A Brand New Identity from MullenLowe Group on Vimeo.
The group now consists of four main brands: MullenLowe, delivering integrated marketing communications solutions; MullenLowe Profero, the digital pure-play network; MullenLowe Mediahub, providing media planning and buying solutions; and MullenLowe Open, offering behaviour-driven activation, CRM and shopper marketing.
Having recently relocated to City Road in East London, the agency, formerly known as DLKW Lowe, has been rebranded as MullenLowe London.
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