Fair Welcome: Don't Label
Reduce the amount of discriminatory language you see online with a new add-on from Fair Welcome.
Credits
powered by
- Post Production Shoot Happens, Copenhagen
- Director of Photography Snorre Ruhe Fuglesang
- Director Sune Svanborg Sorensen
- Producer Christian Juliussen
- Creative Director Kenneth Kaadtmann
- Creative Director Sune Svanborg Sorensen
Credits
powered by
- Post Production Shoot Happens, Copenhagen
- Director of Photography Snorre Ruhe Fuglesang
- Director Sune Svanborg Sorensen
- Producer Christian Juliussen
- Creative Director Kenneth Kaadtmann
- Creative Director Sune Svanborg Sorensen
A cynical old man passes a series of judgements as he drives around the city's streets in a new ad for Fair Welcome.
Created by Mindshare, the two minute long spot shocks the viewer as the man uses discriminative and vulgar language to describe what he sees.
The campaign supports the charity's online plug-in extension - available to download on Chrome and Firefox - which censors discriminating words and attempts to dispel negative stereotypes of minority groups.
The add-ons prevent web users from seeing offending language - allowing them to supposedly form their own opinions about society, rather than be subconsciously influenced by what they read.
Connections
powered by
- Post Production Shoot Happens, Copenhagen
- Production Shoot Happens, Copenhagen
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