ASICS: Want It More
The sacrifice to become an athlete is trying, but it's worth it if you truly believe it to be, says 180 Amsterdam.
Credits
powered by
- Agency 180 Kingsday/Netherlands
- Production Company SMUGGLER
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Credits
powered by
- Agency 180 Kingsday/Netherlands
- Production Company SMUGGLER
- Editing Company Marshall Street Editors
- Editor Spencer Ferst
- Director of Photography Ken Seng
- Art Director Tony Bartolucci
- Copywriter Joe Craig
- Agency Producer Bethany Papenbrock
- Executive Creative Director Dan Treichel
- Executive Creative Director Dave Canning
- Executive Producer Chris Barett
- Director Henry-Alex Rubin
- Producer Ben Link
- Colourist Jean Clemant
Credits
powered by
- Agency 180 Kingsday/Netherlands
- Production Company SMUGGLER
- Editing Company Marshall Street Editors
- Editor Spencer Ferst
- Director of Photography Ken Seng
- Art Director Tony Bartolucci
- Copywriter Joe Craig
- Agency Producer Bethany Papenbrock
- Executive Creative Director Dan Treichel
- Executive Creative Director Dave Canning
- Executive Producer Chris Barett
- Director Henry-Alex Rubin
- Producer Ben Link
- Colourist Jean Clemant
Becoming an athlete is not as easy as it may look.
In this beautifully-shot and inspirational ad from 180 Amsterdam for athletic retailer ASICS, the reality of training and reaching pro levels is revealed.
Helmed by Smuggler's Henry Alex Rubin, the minute long spot merges still images with short moving clips, to create a montage-like effect and remind the average person that to truly qualify as an athlete, you have to want it more than the pleasures of daily life... and be prepared to give it all up in the name of sport.
Connections
powered by
- Agency 180 Kingsday
- Editing Company Marshall Street Editors
- Production Smuggler
- Art Director Tony Bartolucci
- Copywriter Joe Craig
- Director Henry-Alex Rubin
- Director of Photography Ken Seng
- Editor Spencer Ferst
- Executive Creative Director Dave Canning
- Executive Creative Director Dan Treichel
- Producer Ben Link
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