The Times and NSPCC: #EveryChildHood

Following the Paris attacks of November 2015 in the French capital, The Times and children's charity NSPCC have come up with a new campaign to aid parents in tackling the tough questions being asked by their children on the matter.

Created by London agency, Don't Panic, the film is shot in a Gogglebox-style format and sees the young inquisitve minds react to a Sky News bulletin from journalist, Kay Burley. Social video platform, Unruly, was also involved in production of the poignant project, which offers tips to parents on how to discuss any worries that young children might have about their religion and terrorist threats.

Following the recent attacks the NSPCC’s ChildLine service saw a steep increase in calls from children concerned about terrorism (372 counselling sessions to date). Following a report in The Times about the increase in counselling sessions, the paper worked with the NSPCC to develp the video.

Peter Wanless, NSPCC chief executive says: “The response from children to the recent terrorist attacks made clear that they needed to talk about their feelings, ask questions, and needed reassurance. I hope that this Times and Unruly video campaign in partnership with the NSPCC will help more parents talk to their children about this worrying issue and provide them with some much needed support.”