Hill & Friends: The Happy Factory

Handbag brand Hill & Friends has teamed up with Scandi animation duo, Tundra*, to create this fun and wacky short launched at London Fashion Week.

The pink-themed piece sees a man prepare for work in his happy-go-lucky world before reporting in for duty at The Happy Factory as staff get to work on a production line of the brand's products.

Annex Films pair Tundra* directed, produced, illustrated, animated and edited the work with London production company Spring69 and the launch marked the first time a collection had been shown at LFW as a cinema film screening at the Curzon.