Mason gets Lively

Lively Group has announced the addition of Liz Mason as managing director of New York-based creative editorial shop BlueRock. Mason joins BlueRock following eight years as managing director of RadicalMedia’s New York and LA-based in-house post team, Outpost Digital. Whilst there the company took on a wide range of projects, including large-scale traditional commercials, web initiatives, episodic series, feature films, VR, experiential content and some of the first 4K material for Netflix.