PlayStation: #GameIsNeverOver
Giving up is not an option as this PlayStation spot for INSEP proves via TBWA and Else.
Credits
powered by
- Agency TBWA\\PARIS/France
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Credits
powered by
- Agency TBWA\\PARIS/France
- Post Production Else
- HTV Maxime Boiron
- Art Director Sebastien Guinet
- Copywriter Josselin Pacreau
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Director HUNGRY BEARDS
- Producer Jennifer Bauche
- Producer Amer Zoghbi
- Post Producer Melanie Bernard
Credits
powered by
- Agency TBWA\\PARIS/France
- Post Production Else
- HTV Maxime Boiron
- Art Director Sebastien Guinet
- Copywriter Josselin Pacreau
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Director HUNGRY BEARDS
- Producer Jennifer Bauche
- Producer Amer Zoghbi
- Post Producer Melanie Bernard
Video game console brand PlayStation celebrates its sponsorship of prestigious French sports institute INSEP with this motivational campaign.
Featuring boxer, Souleymane Cissokho, gymnast, Samir Ait Said and weightlifter Romain Imadouchene, the campaign draws comparisons between games, gifs and sport through the repetition of completing the same actions over and over again until a task is achieved.
Created by TBWAParis the spot sees the athletes attempt and fail to achieve their goal, only to repeat until they complete it.
HUNGRY BEARDS shot the spot through Else.
Connections
powered by
- Agency TBWAPARIS
- Art Director Sebastien Guinet
- Copywriter Josselin Pacreau
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- HTV Maxime Boiron
- Post Producer Melanie Bernard
Unlock this information and more with a Source membership.
