Co-op: Be a Good Egg
Who knew the English were such a warm and compassionate nation? This co-op ad from Forever Beta acts as proof.
Credits
powered by- Post Production Framestore
- Post Production Unit TV
- Editor Phillipa Edwards
- Art Director Joe Goicoechea
- Copywriter Charlie Warcup
- Agency Producer Alison Cummins
- Executive Creative Director Matthew Saunby
- Director Tom Gorst
- Producer Fred Bonham Carter

Credits
powered by- Post Production Framestore
- Post Production Unit TV
- Editor Phillipa Edwards
- Art Director Joe Goicoechea
- Copywriter Charlie Warcup
- Agency Producer Alison Cummins
- Executive Creative Director Matthew Saunby
- Director Tom Gorst
- Producer Fred Bonham Carter
Easter is fast approaching and while for many, that's just a good excuse to eat lots of chocolate, for Co-op, it's time to prove how good a human being you are.
Enter Forever Beta.
In this funny experimental caign helmed by Tom Gorst, the stereotypically tight-lipped, cold and polite English culture is turned on its head as strangers help other strangers out in a serious of staged scenarios.
If ever you thought all hope was lost in the UK, tune in to the following spots and have your faith restored - as these ads prove, that there's still a lot of good eggs roaming around.
Connections
powered by- Agency Forever Beta
- Post Production Framestore
- Post Production Unit TV
- Production Full Fat Films
- Agency Producer Alison Cummins
- Executive Creative Director Matthew Saunby
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