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Credits
powered by
- Production Company LuckyStrike
- Location Service LuckyStrike
Credits powered by
Credits
powered by
- Production Company LuckyStrike
- Location Service LuckyStrike
IBM promote their AI cognitive system, Watson, with this amusing campaign fronted by Carrie Fisher, a women who is no stranger to the machines.
Featuring a support group of maniacal machines, the spot sees Fisher try to guide the bots through their hatred of Watson, which works with humans to outthink competitors, challenges and limits.
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