Foundation Integration: I’m Not Asking

There's not a lot of awareness around where disabled people work, if this ad for Polish charity Foundation Integration is anything to go by.

Helmed by Maciej Kowalczuk, the spot presents a series of imagined situations in a fire station that are purposefully, tongue-in-cheek funny.

One firefighter is left behind as his crutch falls down the firepole without him, a pair of hard of hearing firefighters miss the drill and continue playing cards while a blind fighter races to the burning house on his dog's watch.

Created by Walk Digital, the minute-and-a-half long spot uses humour to tell a very real but prevalent problem.