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Nike – Nike Golf: Enjoy The Chase

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In the run-up to this year's Masters tournament, Nike takes a behind-the-scenes look at Rory McIlroy's preparations in a new campaign, offering a glimpse into his training regime from dawn 'til dusk.

Watch as the Irish athlete sips green smoothies and chips away at balls in hope of taking current holder Jordan Spieth's hallowed jacket in Augusta come Sunday afternoon.

The campaign, created by Wieden+Kennedy Portland and directed by Radical Media's Derek Cianfrance, focusses on the pre-game part of sport encouraging consumers to enjoy the hard prep work that comes with success. The theme continues in a selection of cut down spots to support the main ad in the playlist below.

 

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