Fila: Your Playground

A new spot for Fila captures the essence of sport and the focus and commitment it takes to achieve success.

Created through German agency Markenloft, the campaign also encourages consumers to think about the setting and surroundings in which sport is played by presenting a gritty urban feel with cityscapes and shadowy street views to drive the line: Your Playground.

Andreas Roth, who's repped in the UK by Riff Raff, shot the spot through Tempomedia over three and a half weeks in Berlin, Paris, New York, Toronto and Tokyo.