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Nike: Free Anthem

The new Nike Free shoe knows no bounds in this spot helmed by The Hoffman Brothers.

by Shots on 13^th April 2016

This article was created before we re-designed Shots – it may look a little strange or not have the same features as new articles. If you see something particularly wacky, please let us know on shots@extremereach.com

Nike Free – Nike: Free Anthem

Credits

Production Company Independent Films

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Credits

Production Company Independent Films
Editing Company Lost Planet Editorial
Editor Max Koepke
Director The Hoffman Brothers

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Based on the concept of barefoot training, Nike's Free shoe style is known for its flexible nature that works new muscles in the wearer's feet.

This new spot from The Hoffman Brothers sees various athletes performing in the latest style of the footwear and places emphasis on the shoe's bendy sole by filming through transparent floors. The ad is produced by Independent Films and is led by the line: A Revolution in Motion.

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