Organisers of the Cannes Lions International Festival of Creativity have named Samsung Electronics as the 2016 Creative Marketer of the Year. Last year, Samsung took home an awards haul of 27 Lions, amassing a total of 74 Lions for work over the history of the festival created from 17 countries. Younghee Lee will receive the award on behalf of Samsung Electronics during the final Cannes Lions Awards Ceremony on Saturday 25 June.