Ford KUGA: The Taste Drive
To prove the new Ford Kuga is made out of the finest material's Saatchi brought in an unexpected expert.
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Credits
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- Agency BBR Saatchi & Saatchi/Israel
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Credits
powered by
- Agency BBR Saatchi & Saatchi/Israel
- Art Director Ori Hasson
- Art Director Tal Leshetz-Abugov
- Copywriter Idan Levy
- Copywriter Oded Nadir
- Agency Producer Alon Shmoelof
- Executive Creative Director
- Chief Strategy Officer
- Head of Production Dorit Gvili
- Director Yoram Ever-Hadani
- Creative Director Maayan Dar
- Digital Director Idan Kligerman
- VP/Creative Director
Show full credits
Credits powered by
Credits
powered by
- Agency BBR Saatchi & Saatchi/Israel
- Art Director Ori Hasson
- Art Director Tal Leshetz-Abugov
- Copywriter Idan Levy
- Copywriter Oded Nadir
- Agency Producer Alon Shmoelof
- Executive Creative Director
- Chief Strategy Officer
- Head of Production Dorit Gvili
- Director Yoram Ever-Hadani
- Creative Director Maayan Dar
- Digital Director Idan Kligerman
- VP/Creative Director
When choosing a new car there are many different things people take into account - performance, looks and price and so on. Taste probably isn't one of them, until now.
Created by BBR Saatchi & Saatchi this amusing ad for the new Ford KUGA sees illusionist and omnivore extraordinaire Eric Leclerc devouring the car and talking the audience through the various tastes.
The spot was shot by Yoram Ever-Hadani through Mialma.
Connections
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- Agency BBR Saatchi & Saatchi
- Production Mialma
- Director Yoram Ever-Hadani
- Executive Creative Director Jonathan Lang
- Head of Production Dorit Gvili
- VP/Creative Director Eran Nir
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