Nike: Just Do It Greece

Building up to a big summer of sport, Nike has unveiled Just Do It Greece – a national campaign honouring top Greek talent with a motivational message.

With a new crop of exciting sportspeople emerging onto the international stage, the Wieden+Kennedy Amsterdam spot sees Greek athletes appear in abandoned and rundown stadiums as a voiceover drums up interest and enthusiasm to encourage the next generation of athletes.

Those who feature in the ad include medal-winning and Olympic hopeful pole vaulter Nikoleta Kyriakopulou; NBA star, the Greek Freak, Giannis Antetokounmpo; and Paralympian runner Michalis Seitis, who will also compete at Rio this summer.

W+K's own John Filipe shot the film and the piece was also edited in-house at the agency.