Lewis joins iris

London-based advertising agency, iris, has appointed former director of brand strategy at Buzzfeed, Digby Lewis, as its head of platforms & distribution for the newly-formed global content division, Content That POPS. Lewis, who will report to MD of content, Matthew Kershaw, will be charged with leading the agency’s data-driven insight capabilities, bringing more heavyweight distribution strategy and using his experience and connections to build iris’ editorial capabilities.