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Global advertising agency network KBS has announced the appointment of May Xiao as director of new business for its Shanghai office. May joins the team from Fred & Farid, where she founded and led the FF SOCIAL business unit, in addition to overseeing business and client management on internationally-renowned brands including Alibaba, DIDI and Tencent. In her new role, Xiao’s responsibilities will involve a focus on the local market, reinforcing KBS Shanghai’s commitment to working with Chinese businesses on a global scale.

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