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HSBC – HSBC: Super Rare

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Football sticker collections have caught on through the generations. 

In a new HSBC ad from JWT, a young football-obsessed girl almost admits defeat when she struggles to track down her beloved player, Zumo, and fails to add his picture to her collection.

Helmed by Louis Sutherland, the spot sees her parents make a surprise trip to make sure she's the talk of the playground.

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