Nike: New Wave
Wieden+Kennedy Shanghai offer a new take on Nike's famous slogan in this cool new spot.
Credits
powered by
- Grade The Mill London
- Post Production Lost Planet
- Editor Federico Brusilovsky
- Editor Hank Corwin
- Director of Photography Mitri Karakatsanis
- Art Director Marc Garreta
- Art Director Christian Laniosz
- Copywriter TJ Walthall
- Copywriter Liu Wei
- Copywriter Max Pilwat
- Agency Producer Fang Yuan
- Executive Creative Director Yang Yeo
- Executive Producer Brenda Tham
- Director Martin Krejci
- Producer Xiao Yu
- Producer Juliana Chung
- Producer Justine Madero
- Producer Desmond Loh
- Creative Director Azsa West
- Creative Director Shaun Sundholm
- Creative Director Terence Leong
- VFX Supervisor Glenn Teel
- Colourist Seamus O'Kane
Credits
powered by
- Grade The Mill London
- Post Production Lost Planet
- Editor Federico Brusilovsky
- Editor Hank Corwin
- Director of Photography Mitri Karakatsanis
- Art Director Marc Garreta
- Art Director Christian Laniosz
- Copywriter TJ Walthall
- Copywriter Liu Wei
- Copywriter Max Pilwat
- Agency Producer Fang Yuan
- Executive Creative Director Yang Yeo
- Executive Producer Brenda Tham
- Director Martin Krejci
- Producer Xiao Yu
- Producer Juliana Chung
- Producer Justine Madero
- Producer Desmond Loh
- Creative Director Azsa West
- Creative Director Shaun Sundholm
- Creative Director Terence Leong
- VFX Supervisor Glenn Teel
- Colourist Seamus O'Kane
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Since 1988, Nike's 'Just Do It' slogan (created by Dan Wieden) has inspired countless people the world over to push themselves to achieve their goals, now it's the next generation's turn to continue the brand's mantra.
Created by Wieden+Kennedy Shanghai this motivational spot sees scores of Chinese athletes from various disciplines explaining what 'Just Do It' means to them.
Produced by Stink Shanghai and helmed by Martin Krejci, the spot comes on the tail of the Olympic games and beautifully echoes the famous words of the founder of the modern Olympics, Pierre de Coubertin; ""The most important thing in the Olympic Games is not winning but taking part; the essential thing in life is not conquering but fighting well.""
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Connections
powered by
- Grade The Mill London
- Post Production Lost Planet
- Production Stink Shanghai
- Colourist Seamus O'Kane
- Copywriter TJ Walthall
- Creative Director Terence Leong
- Creative Director Shaun Sundholm
- Creative Director Azsa West
- Director Martin Krejci
- Editor Federico Brusilovsky
- Editor Hank Corwin
- Executive Creative Director Yang Yeo
- Producer Desmond Loh
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