PSA: Betty B

inspired by a true story that ended in tragedy, this powerful anti-bullying PSA depicts a young girl’s relationship with a bully she thinks – at first – is her friend.

A labour of love from director Matt Bieler, who also wrote, shot and edited the film, it drives home the magnitude of online and in-school bulllying in the States with a minimalist, monochrome look and matter-of-fact tone created by a young victim’s first-person voiceover.

Bieler is an award-winning commercials director represented by Los Angeles-based Reset Content.