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After several successful years working across Nike and EA Sports at Wieden+Kennedy, Amsterdam, creative director David Smith is returning to Australia to set up Blood UTD. A specialist agency focused purely on sport and eSport.
Smith is known for sport and gaming campaigns, such as the Spark Brilliance TV campaign for Nike, and Coca-Cola’s Bird’s Nest Stadium spot for the Beijing Olympics in 2008.
Blood UTD will be based in Melbourne, but will look to work across the region, especially with the burgeoning sport and eSport scene in Asia.
