Rekindle Passion with Sexy Spies Rejser Do It Ad

It’s common knowledge that once you have kids, your sex life is likely to take a turn for the worst.

Rather than enjoying long mornings snuggled up in bed beneath the bedsheets, you’ll probably be trying to catch some shut eye in between looking after your offspring.

In a bid to combat the falling birth rate in Denmark, Robert/Boisen & Like-minded has returned to complete the Do it for trilogy for travel firm Spies Rejser.

The agency previously encouraged couples to have more sex by making it a nationalistic concern in its debut Do it for Denmark campaign. Following this initiative, came Do it for mum – which urged couples to conceive while on holiday, so parents could become grandparents.

Now the agency is reminding couples to continue having sex even once they've had children in a new spot from director Christina Bostofte Erritzøe, following insight Danes are more likely to have sex on an exotic holiday abroad than at home.

The travel firm boasts a discount for parents who have lots of kids - the fertility bonus package gives couples more of a reduction depending on how many children they have.

By going abroad, couples are more likely to be reminded of reasons they initially fell in love and it may inspire them to rekindle that fire. And of course, everyone knows that regular sex is what keeps populations healthy, of course.