Los Angeles-based transmedia network TEN: The Enthusiast Network has announced that its content creation and production arm – formerly known as MindOverEye – will rebrand to StudioTEN.
The name change is aimed at reinforcing the relation between the network’s brands, its strategic value and production capabilities. StudioTEN will create content for its clients like Honda, Ford and Nike. Managing director Jerry Solomon will lead the team, given his past experience as EP. He was previously managing partner at Epoch Films and cofounded the company’s London office. Solomon also produced award-winning documentary The Human Face of Big Data and content/experiential piece Love Has No Labels for The Ad Council, as well as several pieces of work for major advertising shows.
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