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FirstBank – FirstBank: Passwords

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  • Production Company MJZ



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Short, sweet spot for First Bank’s Touch ID enabled mobile app brilliantly conveys those maddening moments when you can’t recall your password.

Created by Colorado-based agency TDA Boulder and directed by MJZ's Perlorian Brothers, the film visualises a menagerie of clichéd visual password prompts, coupled with blatant fails and then a total meltdown, accurately expressing the frustration when dealing with a forgotten password. It promotes new Touch ID supported Apple devices that uses the trusty thumb for recognition, thus rendering pesky passwords soooo last year.

It will run on TV, radio, digital, social media and out of home.

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