Publicis Conseil has merged with Nurun Paris to form the first ‘Total Brand Experience’ agency. The new Publicis Conseil will comprise 650 staff – across eight platforms consisting each of 80 people Valérie Henaff will direct Nurun, while Patrick Lara will assume the role of CEO and Jean-Guy Saulou (ex-CEO of Nurun Paris) as general director. They will all report to Christian Verger and Nicolas Zunz, co-CEO of Publicis Communications France. The new structure will allow clients access to the very best cross-cutting competences: CTO, IT, UX, Datascientists, Designers, Social & Content.