Belvita: Next Stop Good Mornings

Train passengers are treated to some tannoy tomfoolery in Gravity Road's digital campaign for Belvita Breakfast.

The spot, directed by Jonty Toosey for Great Guns UK, shows a train guard breakfasting on the biscuits on what the ad calls '16th January - Blue Monday - the most depressing day of the year'. The guard then proceeds to entertain the passengers of his train over the tannoy, with the reactions of the real passengers recorded using hidden cameras.

The train guard, played by stand-up comic Inel Tomlinson, must have swallowed a joke book along with his Belvita, with the ad including train-related zingers like "we are arriving at Broadstairs. Please note that this station doesn't have a lift. It does have broad stairs though". Which to be fair is the best joke we've ever heard about the Kent town.